News and Events

Leading international broadcasters CNN and BBC will start airing promotional materials of Nepal Tourism Year (NTY) 2011 campaign from mid-December. A meeting of NTY Implementation Committee held in Kathmandu on Nov 14 also decided to conduct massive publicity campaigns in China and India. The committee will spend a total of Rs 130 million for publicity campaigns. Yogendra Shakya, coordinator of the NTY Implementation Committee, said the committee said publicity contract with CNN and BBC is worth Rs 40 million. “We are spending Rs 60 million in India and Rs 30 million in China,” he added. The meeting also decided to organize closing ceremony of NTY 2011 campaign in mid-January to coincided with the launch of Visit Lumbini 2012 and Vision 2020 campaigns.